A three-item scale measuring the extent to which a person is looking forward to an upcoming holiday or leisure event. Items assess positive anticipatory emotion — excitement, forward-looking engagement, and expected positive experience — capturing the hedonic state of pre-event anticipation. The blanks in each item should be replaced with the specific holiday or event being studied, allowing flexible application across different experiential contexts.
Tonietto, Gabriela N. and Alixandra Barasch (2021). Generating content increases enjoyment by immersing consumers and accelerating perceived time. Journal of Marketing, 85(6), 83–100.
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