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Attitude Toward the Brand of Beer (Cognitive)

ATTBAttitude Toward the Brand of Beer (Cognitive)
13 items 2006 α .87 Free Homer, P. M.

What it measures

A multiple-item likert scale designed to measure a person’s evaluation of a beer's attributes having to do with the utilitarian and/or physical nature of the product.

Citation

Homer, Pamela M. (2006), “Relationships Among Ad-Induced Affect, Beliefs, and Attitudes: Another Look,” Journal of Advertising, 35 (Spring), 35-51.

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