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Attitude Toward the Movie (General)

ATTMA person's evaluation of a movie
6 items 2006 α .95 Free Sood, S.

What it measures

A six-item semantic scale designed to measure a person's evaluation of a movie.

Citation

Sood, Sanjay and Xavier Drèze (2006), “Brand Extensions of Experiential Goods: Movie Sequel Evaluations,” Journal of Consumer Research, 33 (December), 352-360.

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