Attitude Toward the Object (Pleasantness)

ATTOHow pleasant a stimulus is perceived to be

4 items 2006 α .93 Free Bosmans, A.

What it measures

A four-item semantic scale designed to measure how pleasant a stimulus is perceived to be.

Citation

Bosmans, Anick (2006), “Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?” Journal of Marketing, 70 (3), 32-43.

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