Attitude Toward the Object (Pleasantness)

What it measures

A four-item semantic scale designed to measure how pleasant a stimulus is perceived to be.

Response format

9-point semantic differential

Scale items

• pleasurable / unpleasurable
• comfortable / uncomfortable
• good / bad
• attractive / unattractive

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .93) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Bosmans, Anick (2006), “Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?” Journal of Marketing, 70 (3), 32-43.

Keywords