Attitude Toward the Brand (Fashionable)

What it measures

A three-item scale measuring attitude toward the brand.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• This brand’s __________ are stylish.
• This brand’s __________ are attractive.
• This brand’s __________ are up-to-date.
• A generic term for the brand's products should be placed in the blanks, e.g., clothes.

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Kwon, Wi-Suk and Sharron J. Lennon (2009), "Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images," Journal of Retailing, 85 (3), 376-390.

Keywords