Attitude Toward Luxury Brands (Value-Expressive Function)

What it measures

A four-item likert scale designed to measure with this scale using four, seven-point likert-type items.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Luxury brands reflect the kind of person I see myself to be.
• Luxury brands help me communicate my self-identity.
• Luxury brands help me express myself.
• Luxury brands help me define myself.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Grewal, Rajdeep, Raj Mehta, Frank R. Kardes (2004), “The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes,” Journal of Marketing Research, 41 (February), 101- 115.

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