Attitude Toward the Deal

What it measures

A three-item scale measuring a consumer's overall evaluation of and purchase likelihood for a specific deal. Items assess liking, overall impression, and likelihood of ordering.

Representative items

• How much do you like this deal?
• Your impression about this deal is: extremely negative / extremely positive

Citation

Yan, Dengfeng and Jaideep Sengupta (2021). The effects of numerical precision on product evaluation: A systematic investigation. Journal of Marketing Research, 58(4), 759–775.