Attitude Toward Prices (Allocative Effects)

ATPAttitude Toward Prices (Allocative Effects)

3 items 2008 α .88 Free Völckner, Franziska

What it measures

A three-item scale measuring attitude toward prices.

Citation

Völckner, Franziska (2008), “The Dual Role of Price: Decomposing Consumers’ Reactions to Price,” Journal of the Academy of Marketing Science, 36 (3), 359-377.

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