Cosmopolitanism

What it measures

A five-item scale measuring cosmopolitanism.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I like immersing myself in different cultural environments.
• I enjoy getting news from all over the world.
• World issues concern me a great deal.
• When I make an important decision, I look for information from a diverse set of sources.
• I like to have contact with people from different cultures.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Westjohn, Stanford A., Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic and Joyce Xin Zhou (2009), "Technology Readiness and Usage: A Global-Identity Perspective," Journal of the Academy of Marketing Science, 37 (3), 250-265.

Keywords