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Loyalty (Willingness to Pay More)

LOYLoyalty (Willingness to Pay More)
5 items 2007 α .85 Free Jones, T., & Taylor, S. F.

What it measures

A four-item likert scale designed to measure the likelihood that a customer will pay more to continue receiving service from a particular provider.

Citation

Jones, T., & Taylor, S. F. (2007). The conceptual domain of service loyalty: How many dimensions? Journal of Services Marketing, 21(1), 36–51.

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