Opinion Leadership (Price)
OLOpinion Leadership (Price)
7 items
1987
α .90
Free
Feick, L. F., & Price, L. L.
What it measures
A multiple-item likert scale designed to measure a consumer’s tendency to be used by others as a good source of price information for a variety of products.
Response format
7-point scale
Scale items
- People ask me for information about prices for different types of products.
- I'm considered somewhat of an expert when it comes to knowing the prices of products.
- For many kinds of products, I would be better able than most people to tell someone where to shop to get
- I like helping people by providing them with price information about many kinds of products.
- My friends think of me as a good source of price information.
- I enjoy telling people how much they might expect to pay for different kinds of products.
- Lichtenstein, Ridgway, and Netemeyer (1993) used all six items while Völckner (2008) used item #2 and slight variations on #1 and #5,
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Reported alpha coefficients range from .898 to .90 across samples or studies. Factor analytic procedures were used to support the scale's structural validity.
Citation
Feick, Lawrence F. and Linda L. Price (1987), “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing, 51 (January), 83-97.