National Identity (Self-Concept)

NISCThe degree to which a person identifies with a particular country as part of their self-concept

5 items 2007 α .94 Free White, K., & Dahl, D. W.

What it measures

A five-item likert scale designed to measure the degree to which a person identifies with a particular country.

Citation

White, Katherine and Darren W. Dahl (2007), “Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.

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