National Identity (Self-Concept)

What it measures

A five-item likert scale designed to measure the degree to which a person identifies with a particular country.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Being __________ has a great deal to do with how I feel about myself.
• Being __________ is an important part of my self-image.
• Being __________ is important to my sense of the kind of person I am.
• I have a strong sense of belonging to __________.
• I strongly identify with being __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .94) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

White, Katherine and Darren W. Dahl (2007), “Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.

Keywords