Fairness

What it measures

A multiple-item unipolar scale designed to measure the degree to which a person views something as acceptable and reasonable.

Response format

7-point Likert scale

Scale items

• Fair
• Unreasonable (r)
• Honest
• Less fair (r)
• Unfair (r)
• Unacceptable (r)
• Questionable (r)
• Justified
• Satisfactory
• Acceptable

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Campbell, Margaret C. (1999), "Perceptions of Price Unfairness: Antecedents and Consequences," Journal of Marketing Research, 36 (2) 187-199.

Keywords