A multiple-item Likert-type scale designed to measure the extent to which a person views two objects as having a human-like quality and, in particular, being a pair in some way.
Aggarwal, Pankaj and Ann L. McGill (2007), “Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products,” Journal of Consumer Research, 34 (4), 468-479.
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