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Price Offer Fairness

PRFAIRPerceived fairness and equity of a price offer
4 items 2002 α .90 Free Hardesty, D. M., Carlson, J. P., & Bearden, W. O.

What it measures

Four items assess a consumer's perception of the justness and equitability of a specific sale price for a product.

Citation

Hardesty, D. M., Carlson, J. P., & Bearden, W. O. (2002). Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising. Journal of Advertising, 31(2), 1–15.

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