Effort to Receive Sales Promotion Benefit (Post-purchase)

What it measures

A three-item scale measuring the amount of effort a consumer perceives they exerted after a purchase in order to benefit from a price-matching policy. Items assess whether the price-matching policy prompted additional information search, the counterfactual absence of that effort without the policy, and the overall level of post-purchase competitive price searching. Developed as a manipulation check for promotional effort conditions, the scale captures the post-purchase dimension of promotion redemption burden.

Representative items

• I feel that I searched for a lot of additional information after the purchase because of the price-matching policy.
• I feel that I spent a lot of effort in search of competitive price information after my purchase.

Citation

Xia, Lan, Monika Kukar-Kinney, and Kent B. Monroe (2010). Effects of consumers' efforts on price and promotion fairness perceptions. Journal of Retailing, 86(1), 1–10.