Effort to Receive Sales Promotion Benefit (Post-purchase)

What it measures

A three-item scale measuring the amount of effort a consumer perceives they exerted after a purchase in order to benefit from a price-matching policy. Items assess whether the price-matching policy prompted additional information search, the counterfactual absence of that effort without the policy, and the overall level of post-purchase competitive price searching. Developed as a manipulation check for promotional effort conditions, the scale captures the post-purchase dimension of promotion redemption burden.

Response format

Likert (format not specified; likely 7-point)

Scale items

• I feel that I searched for a lot of additional information after the purchase because of the price-matching policy.
• If not for the price-matching policy, I would not have spent much effort in searching for additional price information.
• I feel that I spent a lot of effort in search of competitive price information after my purchase.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Single reliability estimate: α = .88 — Xia, Kukar-Kinney & Monroe (2010, Study 4, n = 116 undergraduates). VALIDITY: Used as a manipulation check; successful manipulation confirmation provides limited concurrent validity evidence. NOTE: Response format not specified; researchers should report the scale used. Item wording references a price-matching policy specifically — for other promotion types (rebates, cashback, coupons), item wording should be reviewed and adjusted accordingly. Companion to the Pre-purchase Effort scale (ESPR) from the same study.

Recommended companion scales

Citation

Xia, Lan, Monika Kukar-Kinney, and Kent B. Monroe (2010). Effects of consumers' efforts on price and promotion fairness perceptions. Journal of Retailing, 86(1), 1–10.

Keywords