Effort to Receive Sales Promotion Benefit (Pre-purchase)

What it measures

A three-item scale measuring the perceived effort a consumer expended before a purchase in collecting and preparing materials required to redeem a sales promotion. Items tap the physical and temporal burden of coupon and proof-of-purchase collection, overall time and effort investment in the promotion, and the effort involved in preparing materials for redemption. The scale captures the pre-purchase dimension of promotion redemption burden — the friction cost consumers experience in qualifying for a promotional benefit.

Representative items

• I spent a lot of effort in collecting the coupons and UPC codes in order to get the deal.
• I feel that I spent a lot of time and effort in trying to get the promotion.

Citation

Xia, Lan, Monika Kukar-Kinney, and Kent B. Monroe (2010). Effects of consumers' efforts on price and promotion fairness perceptions. Journal of Retailing, 86(1), 1–10.