Three bipolar items assess a consumer's attitude toward a coupon offer in terms of perceived quality, worthiness, and behavioural intention to clip and redeem it. Blends evaluative and behavioural components in a brief semantic-differential format.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Source unknown; likely developed by the author. Scale combines attitude items (good/bad, worthwhile/worthless) with a behavioural intention item (clip/not clip), which may create mild construct heterogeneity. Factor structure should be verified before use in structural models.
Raghubir, P. (2004). Coupons in context: Discounting prices or discounting profits? Journal of Retailing, 80(1), 1–12.
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