A three-item semantic differential scale assessing how large or substantial a consumer perceives a particular price discount to be. Originally used as a manipulation check for promotion depth in a product-harm crisis context, with higher scores indicating a larger perceived discount.
Xie, Y., & Keh, H.T. (2016). Taming the blame game: Using promotion programs to counter product-harm crises. Journal of Advertising, 45(2), 211–226.
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