A four-item scale measuring the perceived informational benefits of browsing Internet shopping websites, with an emphasis on the ability to compare products, gather pre-purchase information, and feel confident in purchase decisions. Items were developed drawing on ideas from prior single-item measures of online shopping attitudes and adapted for the multi-item measurement context. Data were collected via web survey from 220 online shoppers primarily in the U.S. and Europe. This scale was part of a broader model of online customer experience antecedents, capturing the cognitive-informational dimension of shopping website preferences.
Rose, S., Clark, M., Samouel, P., & Hair, N. (2012). Online customer experience in e-retailing: An empirical model of antecedents and outcomes. Journal of Retailing, 88(2), 308-322.
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