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Website Visual Pleasantness

WEBVPPerceived visual pleasantness and enjoyability of a website
4 items 2002 α .92 Free Menon, S., & Kahn, B.

What it measures

Four items capture the degree to which a person finds a website enjoyable and aesthetically pleasing to look at, covering hedonic dimensions of enjoyment, fun, attractiveness, and happiness.

Citation

Menon, S., & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31–40.

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