Four items capture the degree to which a person finds a website enjoyable and aesthetically pleasing to look at, covering hedonic dimensions of enjoyment, fun, attractiveness, and happiness.
9-point unipolar (1=not at all, 9=extremely)
Full scale items shown. Always cite the original source when using this scale in research.
Items draw on adjectives used across other attitude scales (see hedonic and affect measures in this database). Alpha .92 reported by Menon and Kahn (2002). Applied in an online shopping context.
Menon, S., & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31–40.
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