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Attitude Toward the Website (General)

ATWGOverall evaluative attitude toward a website
5 items 1999 α .92 Free Chen, Q., & Wells, W. D.

What it measures

Five items assess a person's overall evaluation of a website on dimensions including ease of relationship-building, revisit intentions, satisfaction, comfort, and time value.

Citation

Chen, Q., & Wells, W. D. (1999). Attitude toward the site. Journal of Advertising Research, 39(5), 27–37.

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