Attitude Toward the Website (General)

What it measures

Five items assess a person's overall evaluation of a website on dimensions including ease of relationship-building, revisit intentions, satisfaction, comfort, and time value.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• This website makes it easy for me to build a relationship with this company.
• I would like to visit this website again in the future.
• I'm satisfied with the service provided by this website.
• I feel comfortable in surfing the website.
• I feel surfing this website is a good way for me to spend my time.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Chen and Wells (1999). Alphas .92 (Chen and Wells 1999) and .81 (Shamdasani et al. 2001). The sixth extracted item ('Compared with other websites, I would rate this one as...') appears to be an incomplete stem rather than a survey item and is excluded from the item count—verify against original article.

Citation

Chen, Q., & Wells, W. D. (1999). Attitude toward the site. Journal of Advertising Research, 39(5), 27–37.

Keywords