Measures individual differences in the level at which people mentally represent actions — either in terms of concrete, mechanistic details (low-level, how) or abstract, meaning-focused terms (high-level, why). Based on Action Identification Theory and related to Construal Level Theory (Trope & Liberman). For each of 25 everyday actions, respondents choose between a low-level description (e.g., 'moving a pen across paper') and a high-level description (e.g., 'expressing your thoughts'). Individuals who habitually represent actions at high levels (abstract construers) focus on the purpose and meaning of actions; low-level construers focus on procedures and mechanics. In consumer research, construal level moderates processing of advertising messages (abstract appeals match high-level construers; concrete feature information matches low-level construers), willingness to pay for distant vs near products, temporal discounting, and responses to regulatory fit manipulations.
Vallacher, R.R., & Wegner, D.M. (1989). Levels of personal agency: Individual variation in action identification. Journal of Personality and Social Psychology, 57(4), 660–672.
Free access to 2023+ psychometric scales at PsychScales