Brand Exclusivity From Limited Availability

Name: Brand Exclusivity From Limited Availability
Creator: Nguyen, O. D. Y., Bucic, T., Ngo, L. V., & Oppewal, H.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Brand Exclusivity Arising From Restricted Product Availability

3 items 2023 α 0.73 (S2); 0.83 (S3) Free Nguyen, O. D. Y., Bucic, T., Ngo, L. V., & Oppewal, H.

What it measures

This scale measures how exclusive a consumer perceives a brand's products to be because of their limited availability. Nguyen et al. (2023) used it to study how retailers' overstock-reduction methods shape brand perceptions of scarcity and exclusivity.

Representative items

___ products appear to be exclusive.
The availability of ___ products is very much restricted.

Citation

Nguyen, Oanh Dinh Yen, Tania Bucic, Liem Viet Ngo, and Harmen Oppewal (2023), "Disposal-based Scarcity: How Overstock Reduction Methods Influence Consumer Brand Perceptions and Evaluations," Journal of the Academy of Marketing Science, 51 (6), 1305-1326.

View & search this scale interactively →

Free access to 2329+ psychometric scales at PsychScales