The scale captures how luxurious a set of fashion brands is perceived to be, useful for research on brand positioning and prestige perceptions.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Source not identified by Desmichel and Kocher (2020), who appear to have created it themselves for use in a multi-brand fashion store context, though it could likely be adapted to other retail settings. Reliability ranged from acceptable to good (α = .73–.84) across two samples. It was used successfully as a manipulation check in one study, offering some indirect support for validity.
Desmichel, P., & Kocher, B. (2020). Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons. Journal of Retailing, 96(2), 203-219.
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