A three-item likert scale designed to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
Brakus, J. Joško, Bernd H. Schmitt, and Lia Zarantonello (2009), "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?" Journal of Marketing, 73 (May), 52–68.
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