Brand Personality (Female)

What it measures

A multiple-item scale measuring brand personality.

Response format

7-point Likert scale

Scale items

• expresses tender feelings
• fragile
• graceful
• sensitive
• sweet
• tender

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Grohmann, Bianca (2009), “Gender Dimensions of Brand Personality,” Journal of Marketing Research, 46 (1), 105- 119.

Keywords