Brand Preference (Purchase)

Name: Brand Preference (Purchase)
Creator: Eichinger, I., Schreier, M., & van Osselaer, S. M. J.
Published: 2022
License: https://psychometricscales.com/methodology.html

Preference for Purchasing One Brand Over an Alternative

3 items 2022 α 0.97 Free Eichinger, I., Schreier, M., & van Osselaer, S. M. J.

What it measures

This scale captures how strongly a consumer would choose to buy one particular brand over a competing alternative. Eichinger, Schreier, and van Osselaer (2022) used it in a study on how products connect people to a sense of groundedness, pitting a target brand against a comparison brand.

Scale items

I would very much like to buy this _____.
This _____ would be the right choice for me.
I would certainly buy this _____.

Citation

Eichinger, Isabel, Martin Schreier, and Stijn M.J. van Osselaer (2022), "Connecting to Place, People, and Past: How Products Make Us Feel Grounded," Journal of Marketing, 86 (4), 1-16.

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