Company Cost-Cutting Effects on Customers

Belief That a Company Prioritizes Profit Over Customer Interests
3 items 2023 α 0.85 to 0.91 across four studies Free Castelo, N., Boegershausen, J., Hildebrand, C., & Henkel, A. P.

What it measures

This scale measures how much a consumer believes a company is reducing costs or service quality to boost its own profits at customers' expense. Castelo, Boegershausen, Hildebrand, and Henkel (2023) used it across four studies on consumer reactions to service bots.

Scale items

Citation

Castelo, Noah, Johannes Boegershausen, Christian Hildebrand, and Alexander P. Henkel (2023), "Understanding and Improving Consumer Reactions to Service Bots," Journal of Consumer Research, 50 (4), 848-863.

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