CSR Motive Attributions (Egoistic)

What it measures

A three-item scale measuring the degree to which a consumer attributes a company's corporate social responsibility activities to self-serving, egoistic motivations — the belief that CSR is pursued for competitive advantage and organisational benefit rather than genuine social concern. Items assess perceptions of egoistic purpose, self-interest orientation, and private benefit motivation behind CSR engagement. Theoretically paired with altruistic motive attribution measures.

Representative items

• The company engages in social projects for egoistic reasons.
• The company engages in social projects for their own sake, but not for the greater good.
• The company engages in social projects for their own benefits.

Citation

Sipilä, Jenni, et al. (2021). Journal of the Academy of Marketing Science, 49(2), 293–310.