Five items capture how favourably a person views an entity — individual or organisation — in terms of generosity, helpfulness, and positive societal impact as a result of a donation. Gershon and Cryder (2018) referred to this as 'charitable credit' and used it across many studies. Items were drawn from existing measures by Lin-Healy and Small (2012) and Newman and Cain (2014). Factor analyses across several studies confirmed the items loaded together independently of items from other constructs.
Gershon, R., & Cryder, C. (2018). Goods donations increase charitable credit for low-warmth donors. Journal of Consumer Research, 45(2), 451–469.
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