Five items capture how favourably a person views an entity — individual or organisation — in terms of generosity, helpfulness, and positive societal impact as a result of a donation. Gershon and Cryder (2018) referred to this as 'charitable credit' and used it across many studies. Items were drawn from existing measures by Lin-Healy and Small (2012) and Newman and Cain (2014). Factor analyses across several studies confirmed the items loaded together independently of items from other constructs.
7-point (1=does not describe _____ at all, 7=describes _____ very well)
Full scale items shown. Always cite the original source when using this scale in research.
The blank in the response anchors and the stem should be replaced with the name of the focal entity. The scale has been used with both companies and individuals. Companion scales from the same paper measure communal motive attributions and general competence.
Gershon, R., & Cryder, C. (2018). Goods donations increase charitable credit for low-warmth donors. Journal of Consumer Research, 45(2), 451–469.
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