Six items measure how much a person or organisation is perceived to possess competence-related traits including capability, skillfulness, and intelligence. Gershon and Cryder (2018) borrowed the scale from Fiske et al.'s (2002) Stereotype Content Model. A three-item version (items 4–6: Competent, Intelligent, Confident) was used by Warren and Mohr (2019) with a different stem and anchors. Factor analyses in multiple studies confirmed unidimensionality and discriminant validity.
7-point (1=does not describe _____ at all, 7=describes _____ very well)
Full scale items shown. Always cite the original source when using this scale in research.
The scale has been applied to companies, individuals, and could extend to countries, brands, or stores. The 3-item version by Warren and Mohr (2019) uses the stem 'He or she is.' with anchors disagree/agree and items Competent, Intelligent, Confident. Companion scales from the Gershon & Cryder (2018) paper include Perceived Charitability (ID 938) and Communal Motive Attributions (ID 942).
Gershon, R., & Cryder, C. (2018). Goods donations increase charitable credit for low-warmth donors. Journal of Consumer Research, 45(2), 451–469.
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