Perceived Low Company Competence

PLCCPerception that a company lacks competence and effectiveness in its dealings with customers
3 items 2019 α .93 Free Yang, L. W., & Aggarwal, P.

What it measures

Three unipolar items measure the degree to which a company is perceived as incompetent, ineffective, and inefficient — reflecting low agentic orientation. Yang and Aggarwal (2019) used the scale in Study 2a and a pretest as part of a five-factor EFA that also assessed high and low communion, high agency, and power. Item inspiration came from Abele and Bruckmüller's (2011) work on agency and communion.

Response format

9-point unipolar (1=very atypical, 9=very typical)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The pretest alpha was .96. The items were developed in the context of evaluating companies (small vs. large), not individuals, and their psychometric behaviour when applied to people is unknown. The scale stem asked participants to rate how typical each characteristic is of companies in a given size category.

Citation

Yang, L. W., & Aggarwal, P. (2019). No small matter: How company size affects consumer expectations and evaluations. Journal of Consumer Research, 45(6), 1369–1384.

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Keywords

#competence#agency#companyperception#consumerexpectations#firmevaluation
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