Perceived Donor Agency

Perceived Donor Agency
3 items 2023 α 0.72-0.83 Free Esterzon, E., Lemmens, A., & Van den Bergh, B.

What it measures

The scale assesses how much a person believes they can control where and how their donation will be used to support a specific project. Esterzon, Lemmens, and Van den Bergh (2023) used it in two studies; the source of the items was not identified, suggesting the authors' own creation.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was α = .72 in Study 1a and α = .83 in Study 1b (Esterzon, Lemmens, and Van den Bergh 2023, pp. 640, 641), so treat the lower value with some caution. Validity was not discussed. A slightly modified version was used in Study 2, framed around choosing between two causes. The blank should be filled with the name of the focal charity.

Citation

Esterzon, Emilie, Aurélie Lemmens, and Bram Van den Bergh (2023), "Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity," Journal of Marketing, 87 (4), 636-655.

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Keywords

#donorbehaviour#agency#charitablegiving#control

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