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Child Labour Importance in Purchase Decisions

CLIPDDegree to which a consumer's purchasing choices are influenced by a company's use of child labour
3 items 2018 α .92 Free Reczek, R. W., Irwin, J. R., Zane, D. M., & Ehrich, K. R.

What it measures

Three items measure the extent to which concerns about child labour influence which brands and products a consumer chooses to purchase. Reczek et al. (2018) used the scale as a manipulation check in a Study 3 pretest with 126 undergraduate students. The source of the scale was not identified. The successful manipulation provides limited evidence of predictive validity.

Citation

Reczek, R. W., Irwin, J. R., Zane, D. M., & Ehrich, K. R. (2018). That's not how I remember it: Willfully ignorant memory for ethical product attribute information. Journal of Consumer Research, 45(1), 185–207.

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