Child Labour Importance in Purchase Decisions

What it measures

Three items measure the extent to which concerns about child labour influence which brands and products a consumer chooses to purchase. Reczek et al. (2018) used the scale as a manipulation check in a Study 3 pretest with 126 undergraduate students. The source of the scale was not identified. The successful manipulation provides limited evidence of predictive validity.

Response format

7-point Likert (anchors not stated; likely strongly disagree/strongly agree)

Scale items

• I try to pay careful attention to whether a company uses child labor when deciding what brands to buy.
• Child labor is an issue I care deeply about when making purchases.
• It is important to me, personally, to "vote with my wallet" to stop child labor by not buying products from companies that use it.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Response anchors were not stated; based on the format described, a strongly disagree/strongly agree 7-point scale is most likely. Validity was not discussed.

Citation

Reczek, R. W., Irwin, J. R., Zane, D. M., & Ehrich, K. R. (2018). That's not how I remember it: Willfully ignorant memory for ethical product attribute information. Journal of Consumer Research, 45(1), 185–207.

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