A four-item scale measuring the personal relevance and importance of supporting a specific social cause to a consumer. Items assess the cause's importance, personal relevance, meaningfulness, and the degree to which it matters to the respondent. A blank in each item should be replaced with the focal cause. Developed for cause-related marketing research, the scale captures involvement at the cause level — how personally invested the consumer is in the cause itself — rather than involvement with a specific charity or brand partner.
7-point Likert
Full scale items shown. Always cite the original source when using this scale in research.
FILL-IN-THE-BLANK FORMAT: Blanks should be replaced with the focal cause name (e.g., 'fair trade', 'environmental sustainability', 'cancer research'). Alpha ranged from .89 to .96 across multiple studies — Kim & Han (2020). VALIDITY: Used as manipulation check in Studies 1 and 2A; successful detection provides preliminary predictive validity. Items constructed by converting four positive anchors of Grau & Folse (2007) cause involvement semantic differentials into full declarative statements — a minor wording adaptation rather than a major structural change. Companion to Brand Support of Fair Trade (BRSFT, ID 2053) from the same study.
Kim, Soyoung and Jiyoung Han (2020). Consumer persuasion through fair-trade advertising. Journal of Business Ethics, 164(2), 231–249.
Free access to 2455+ psychometric scales at PsychScales