Attitude Toward Supporting Ex-Offenders

What it measures

A four-item scale measuring a consumer's support for the rehabilitation and social reintegration of ex-offenders. Items assess attitudes toward increasing support, reducing stigma, providing fresh-start opportunities, and expanding employer hiring of people with criminal records.

Representative items

• We should do more to help ex-offenders chart a new course in life.
• Ex-offenders should have an opportunity for a fresh start.

Citation

Milfeld, Tyler, Eric Haley, and Daniel J. Flint (2021). Message framing, consumer awareness, and support for reentry programs. Journal of Advertising, 50(5), 608–622.