A three-item scale measuring a consumer's willingness and intention to enrol in, join, and receive communications from a specific programme or community. Items contain a blank for the programme or community name and span formal enrolment, membership joining, and email subscription intentions. Developed for research on health-related peer support programmes for stigmatised consumers, the scale is broadly applicable to any research context involving programme uptake, community membership, or service subscription intentions.
7-point Likert
Full scale items shown. Always cite the original source when using this scale in research.
FILL-IN-THE-BLANK FORMAT: Blank should be replaced with the programme or community name (e.g., 'diabetes support group', 'wellness programme'). Single alpha: α = .95 — Harmeling et al. (2021, Study 3; n = 389 MTurk). VALIDITY: Not reported. Scale appears original to the authors. Same paper as Body Weight Exposure (BWEX, ID 2107), Body Weight Stigma (BWST, ID 2108), Perceived Email Sender Identity (ESID, ID 2095), and Audience Intention Cue (AICE, ID 2096).
Harmeling, Colleen M., Martin Mende, Maura L. Scott, and Robert W. Palmatier (2021). Marketing through the eyes of the stigmatized. Journal of Marketing Research, 58(2), 223–245.
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