Perceived CSR Ability

What it measures

Three items assess a consumer's perception that a firm possesses sufficient capability and resources to engage in socially beneficial activities. Jin and He (2018) created the scale for a pilot study with 119 adult U.S. MTurk participants, drawing on frameworks from Lee, Park, and Lee (2013). Validity was not examined.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The firm has the capability to do public good.
• The firm has abundant resources to do public good.
• The firm has a strong ability to do public good.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Validity was not discussed. The scale assesses perceived ability specifically — distinct from CSR motive or intent scales.

Citation

Jin, L., & He, Y. (2018). How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science, 46(6), 1072–1088.

Keywords