Three items assess a consumer's perception that a firm possesses sufficient capability and resources to engage in socially beneficial activities. Jin and He (2018) created the scale for a pilot study with 119 adult U.S. MTurk participants, drawing on frameworks from Lee, Park, and Lee (2013). Validity was not examined.
Jin, L., & He, Y. (2018). How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science, 46(6), 1072–1088.
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