Continued Use of the Device

Name: Continued Use of the Device
Creator: Guha, A., Bressgott, T., Grewal, D., Mahr, D., Wetzels, M., & Schweiger, E.
Published: 2023
License: https://psychometricscales.com/methodology.html

Expectation That a Device Will Continue to Be Used in the Future

3 items 2023 α 0.91 (Study 2) Free Guha, A., Bressgott, T., Grewal, D., Mahr, D., Wetzels, M., & Schweiger, E.

What it measures

This scale measures a consumer's expectation that a device they have used will continue to be part of their routine in the future. Guha, Bressgott, Grewal, Mahr, Wetzels, and Schweiger (2023) used it across two studies on how artificiality and intelligence shape voice assistant evaluations.

Scale items

It is likely that I will use my _____ device in the future.
I intend to use my _____ device frequently.
I expect to continue to use my _____ device in the future.

Citation

Guha, Abhijit, Timna Bressgott, Dhruv Grewal, Dominik Mahr, Martin Wetzels, and Elisa Schweiger (2023), "How Artificiality and Intelligence Affect Voice Assistant Evaluations," Journal of the Academy of Marketing Science, 51 (4), 843-866.

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