Competence with the AI Platform

What it measures

This scale measures how capable and confident a person feels about protecting the privacy of personal data collected by an AI-powered device or process. Uysal, Alavi, and Bezençon (2022) used it in a study of Amazon Alexa users' relationships with the assistant.

Response format

7-point scale (strongly disagree to strongly agree)

Scale items

• I am confident about my ability to handle _____.
• I am self-assured about my capabilities to protect the privacy of my data that is collected by _____.
• I have mastered the skills to protect the privacy of my data that is collected by _____.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was strong (α = .88; Uysal, Alavi, and Bezençon 2022, p. 1162). The scale adapts the competence dimension of an established multi-dimensional empowerment framework (Spreitzer 1995) to the specific context of AI data-privacy management. The AVE was .71, with validity discussion otherwise limited. The blank should be filled with the name of the focal device or process that collects personal data.

Citation

Uysal, Ertugrul, Sascha Alavi, and Valéry Bezençon (2022), "Trojan Horse or Useful Helper? A Relationship Perspective on Artificial Intelligence Assistants with Humanlike Features," Journal of the Academy of Marketing Science, 50 (6), 1153-1175.

Keywords

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