Convenience of the Transaction (Digital)

What it measures

A four-item scale measuring the degree to which a digital self-service platform enables consumers to transact on their own schedule and from a location of their choosing. Items capture temporal flexibility (transact whenever and at a convenient time), locational convenience (from the comfort of home), and task-specific convenience (completing a task without needing to travel). Developed for research on self-service technology adoption, the scale focuses specifically on the access and timing dimensions of transactional convenience.

Representative items

• This [technology] allows me to initiate a transaction whenever I choose.
• I value the ability to initiate a transaction from the comfort of home.

Citation

Collier, Joel E. and Daniel L. Sherrell (2010). Examining the influence of control and convenience in a self-service setting. Journal of the Academy of Marketing Science, 38(4), 490–509.