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Creative Task Enjoyment

CTECreative Task Enjoyment
7 items 2007 α .88 Free Dahl, D. W., & Moreau, C. P.

What it measures

A six-item likert scale designed to measure the degree of pleasure a person reports feeling during a recent experience which heavily involved the person's creativity.

Citation

Dahl, D. W., & Moreau, C. P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Marketing Research, 44(3), 357–369.

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