Creative Task Enjoyment

What it measures

A six-item likert scale designed to measure the degree of pleasure a person reports feeling during a recent experience which heavily involved the person's creativity.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• I have enjoyed the entire creative process.
• I had a good time being creative.
• The whole creative process is satisfying.
• This creative task is a lot of fun.
• I have felt rather annoyed while completing the creative task. (r)
• The creative process has been very frustrating. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .88) was reported in the primary study. Formal validity assessment was not reported by the original authors. The exact phrasing of the CTE items was confirmed from Dahl & Moreau (2007); stem: "The process of completing the creative task made me feel..."

Citation

Dahl, D. W., & Moreau, C. P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Marketing Research, 44(3), 357–369.

Keywords