Creeped Out

Name: Creeped Out
Creator: Garvey, A. M., Kim, T., & Duhachek, A.
Published: 2023
License: https://psychometricscales.com/methodology.html

Feeling Uneasy, Unnerved, and Creeped Out by an Object or Event

3 items 2023 α 0.91 (Study 2); 0.89 (Study 3b pretest); 0.94 (supplemental study) Free Garvey, A. M., Kim, T., & Duhachek, A.

What it measures

This scale measures how creeped out, uneasy, and unnerved a person feels in response to an object or agent, such as an AI system. Garvey, Kim, and Duhachek (2023) used it across a main study, a pretest, and a supplemental study on when to use AI versus human communicators.

Scale items

I feel creeped out.
I feel uneasy.
I feel unnerved.

Citation

Garvey, Aaron M., TaeWoo Kim, and Adam Duhachek (2023), "Bad News? Send an AI. Good News? Send a Human," Journal of Marketing, 87 (1), 10-25.

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