Crowdfunding Exploitation Framing Perception

Name: Crowdfunding Exploitation Framing Perception
Creator: Zhang, Y., DeCarlo, T. E., Manikas, A. S., & Bhattacharya, A.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Framing of a Funding Request as Supporting Product Refinement and Commercialization

5 items 2023 α 0.78 (Study 2); 0.82 (Study 3) Free Zhang, Y., DeCarlo, T. E., Manikas, A. S., & Bhattacharya, A.

What it measures

This scale gauges how much a person believes a crowdfunding request is framed around refining an existing product and moving it toward production, rather than exploring something new. Zhang et al. (2023) developed it alongside a companion exploration-framed measure to study how project descriptions affect backer decisions.

Representative items

will be ready for its commercialization in its next step.
will begin production in its next step.

Citation

Zhang, Yufei, Thomas E. DeCarlo, Andrew S. Manikas, and Abhi Bhattacharya (2023), "To Exploit or Explore? The Impact of Crowdfunding Project Descriptions and Backers' Power States on Funding Decisions," Journal of the Academy of Marketing Science, 51 (2), 444-462.

View & search this scale interactively →

Free access to 2329+ psychometric scales at PsychScales