Crowdfunding Exploration Framing Perception

Name: Crowdfunding Exploration Framing Perception
Creator: Zhang, Y., DeCarlo, T. E., Manikas, A. S., & Bhattacharya, A.
Published: 2023
License: https://psychometricscales.com/methodology.html

Perceived Framing of a Funding Request as Supporting Experimental Product Development

5 items 2023 α 0.80 (Study 2); 0.81 (Study 3) Free Zhang, Y., DeCarlo, T. E., Manikas, A. S., & Bhattacharya, A.

What it measures

This scale assesses how much a person believes a crowdfunding request is framed around an early-stage, experimental project exploring new product ideas or features. It is the exploration-oriented companion to Zhang et al.'s (2023) exploitation-framing measure, developed for the same crowdfunding studies.

Representative items

is in an experimental development stage.
is exploring new features of its initial product.

Citation

Zhang, Yufei, Thomas E. DeCarlo, Andrew S. Manikas, and Abhi Bhattacharya (2023), "To Exploit or Explore? The Impact of Crowdfunding Project Descriptions and Backers' Power States on Funding Decisions," Journal of the Academy of Marketing Science, 51 (2), 444-462.

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