Endorsement by Nonprofit Organization

What it measures

A seven-item scale measuring endorsement by nonprofit organization.

Response format

7-point scale

Scale items

• The nonprofit organization recommends that people use __________ .
• The nonprofit organization approves of the use of __________’s products.
• The nonprofit organization endorses __________.
• It is likely that __________’s products have met the stringent standards of the nonprofit organization.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .90) was reported in the primary study.

Citation

Bower, Amanda B. and Landreth Grau (2009), "Explicit Donations and Inferred Endorsements: Do Corporate Social Responsibility Initiatives Suggest a Nonprofit Organization Endorsement?" Journal of Advertising, 38 (3), 113-126.

Keywords