A multiple-item likert scale designed to measure was referred to as relatedness by sengupta, goodstein, and boninger (1997).
Ellen, Pam Scholder, Deborah J. Webb, and Lois A. Mohr (2006), “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs,” Journal of the Academy of Marketing Science, 34 (2), 147-157.
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