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Expectation Disconfirmation

DISCONFDegree to which a product or service experience falls short of or exceeds expectations
3 items 1980 α .84 Free Oliver, R. L.

What it measures

Items measure the degree to which a consumer's experience with a product, service, or salesperson fell short of, met, or exceeded prior expectations, anchored at each pole of the disconfirmation continuum.

Citation

Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469.

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