A four-item Likert-type scale measuring the degree of personal interest and importance a person attaches to a specified object or product category. Items use a blank-insertion format to allow easy adaptation across object types — including product categories, services, activities, or events. Unlike most general involvement measures which use semantic differential formats, this scale uses Likert-type statements, distinguishing it from the Personal Involvement Inventory (id:201, id:524), Components of Involvement (id:519), and New Involvement Profile (id:522). Brocato, Baker, and Voorhees (2015) appear to have created the scale by converting key positive-anchor phrases from Zaichkowsky's (1985) Personal Involvement Inventory into first-person statements. Used with restaurants in the original application, but the item stem is generic enough to apply to a wide range of consumer categories. Alpha = .95 and AVE = .84 indicate excellent reliability and strong convergent validity.
Brocato, E. D., Baker, J., & Voorhees, C. M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43(2), 200–220.
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